A Growth Hacker’s Guide to Search Engine Marketing
This webinar explains how to growth hack search engine marketing.
The webinar is presented by Sean Ellis (guy who coined the growth hacking term and founder/CEO of Qualaroo) and Larry Kim (rated “most influential PPC expert” in 2013 according to the PPC Hero Blog and CTO/founder of Wordstream).
Sean starts out by explaining that growth hacking consists of:
Doubling down on proven growth drivers
Persuasion triggers that drive response
Relentless improvement through experimentation and analysis
Leveraging emerging exploits through deep understanding of systems and platforms
Larry then goes on to show how to apply these principles to search engine marketing. Larry shares several search marketing growth hacks that can significantly improve your ability to scale profitable SEM campaigns.
A Growth Hacker’s Guide to Search Engine Marketing [Webinar]